Can the appearance of the supermarket turnstile be customized?

一, Technical feasibility: Modular design and new materials make it possible to meet customisation requests.
1. Structure with a modular design
Modern turnstiles have a modular design that separates basic parts like the chassis, blocking body, and drive system into their own modules. This makes it easy to put them together quickly using standard interfaces. This design lets you change the look of the outside without changing the internal mechanical structure. You only need to change the material, shape, or surface treatment technique of the shell. For instance, Jieshun Technology's full machine customisation solution may keep the original gate functionalities (such facial recognition and QR code verification) while 3D modelling and CNC machining the shell to make shapes that are not straight, like curved and streamlined ones.
2. New materials and methods that make things work better
Metal materials: Laser cutting, bending, welding, and other methods can be used on 304 stainless steel, aluminium alloy, and other metals to make a range of surface effects, including matte, brushed, and mirror finishes. Pengwei Zhiyun's custom stainless steel gate can be sprayed with colour (such champagne gold or rose gold) and have logos laser-engraved on it. This meets the needs of high-end supermarkets for texture and brand identification.
Materials that are made up of more than one thing: Using lightweight, strong materials like fibreglass and carbon fibre lets the gate look slimmer and lighter while yet being stable. Some bespoke turnstiles in tourist zones employ clear PC boards as barriers and LED light strips to provide the impression of modernity and openness.
Surface treatment technology: Sandblasting, electroplating, anodising, and other techniques can give the gate properties that make it resistant to corrosion and wear. Colour management can also help the gate fit in with the style of the store. For the customised gate at Country Garden Community, the designer employed fluorocarbon spraying technique to match the beige colour of the building's outside wall. This made the gate fit in perfectly with the rest of the area.
二,Customisation Dimension: Full customisation, from visual elements to functional integration
1. Changing the essential visual elements
Colour and material: Supermarkets can pick the main colour based on the brand VI system. For instance, Wal Mart employs the blue gate, but Carrefour likes the green one better. Metal turnstiles work well with modern, minimalist styles, while wooden patches or fake stone shells work well with retro-themed supermarkets.
LOGO and logo: Screen printing, UV printing, or metal etching are used to put the supermarket's logo, slogan, or IP picture into the gate casing. For instance, Hema Fresh has put a moving LED screen at the top of the gate that plays brand slogans and promotional information in a scrolling way to help people remember them better.
Effect of light: It has an RGB light strip or ambient light built in that can modify the gate's lighting depending on whether it is in standby, passage, alarm, or another mode. Some of the turnstiles at Yonghui Supermarket have warm yellow lighting on them to make the shopping experience more comfortable.
2. Tailored integration of form and function
Design for the obstacle body: Instead of a straight rod, you can use a curved, wavy, or brand symbol design (like the shape of a store mascot). The new Chinese-style gate for the Rongchuang project has a blocking body that looks like a Chinese window frame, which fits in with the architecture of the building.
Size and shape of the chassis: Change the height, breadth, and depth of the gate to fit the area at the supermarket entry. Small convenience stores can use small turnstiles, whereas big shopping malls can make longer dual channel turnstiles to help traffic flow better.
Peripherals that work together: Set aside room on the gate enclosure for peripherals like fingerprint scanners, barcode scanners, card swipe panels, and others. Some supermarkets also mandate that advertising displays be put at the top of the turnstiles so that product recommendation videos can be played. This serves two purposes: "access+marketing."
三, Industry practice: How custom turnstiles help supermarkets run their businesses
1. Improve the image of the brand
Case 1：Country Garden Community Supermarket
By painting the gates to match the colours of community buildings and carving community logos and patterns onto the outside, the gates become a part of the community landscape, making inhabitants feel like they belong. Data shows that after the installation of bespoke turnstiles, the number of customers at community supermarkets went up by 12% from year to year.
Case 2: Supermarket in Rongchuang Cultural Tourism City
The design team changed the gate housing to a dark brown wood texture and added copper-colored metal decorative strips to fit in perfectly with the historic architecture in the cultural and tourism city, which has the subject of "New Chinese Style." According to studies of tourists, 90% of those who answered said that custom turnstiles "enhance the immersion of the scene."
2. Improving the user's experience
Accessible design: The gates are made wider (width > 900mm) for the elderly and disabled, and the chassis is made shorter (height ≤ 1.1m) to make it easier for wheelchairs to get through. Some grocery stores have also put emergency call buttons on the side of the gate to make it safer.
Multi-language support: In supermarkets or establishments that cater to tourists, the gate shell can include signage in multiple languages (like Chinese, English, Japanese, and Korean) and help people find their way with audio prompts. The personalised gate of a certain imported supermarket in Shanghai can speak eight languages, which makes it 30% easier for foreign customers to go in.
3. Adapting to the scene
Scenario for a temporary event: The rental service from Haoyun Intelligent can swiftly set up unique gates that fit the concept of the event. For instance, during the Spring Festival, a supermarket rented red lantern-shaped turnstiles that had AR interactive features to get people to take pictures and share them. This led to 500,000 more social media views during the event.
For VIP member channels, you may make a golden gate and use facial recognition and changing concierge lighting effects to make it feel luxurious. The unique membership gate instance in a high-end supermarket shows that members buy things 25% more often than regular channel users.
Flap Barrier Turnstile Access Control System